There are various different ways in which religions can try to attract new adherents and/or communicate with others.
Interfaith dialogue means providing other faiths/philosophies with information about your own religion or philosophy, and having a dialogue about how to co-exist peacefully. Some members of some faiths may participate in interfaith dialogue in the hope of making converts: I don’t think that should be our goal. I think it is dishonest and undermines the whole purpose of dialogue if the participants have an aim to convert each other. One can certainly enter dialogue with a willingness to entertain another perspective, but not to persuade others to join your own faith.
Interfaith is a bit of an awkward name for having a dialogue with atheists, humanists, and people who don’t adhere to any faith, but the same rule applies: we are not there to make converts; we are there to communicate with others and provide information about Paganism(s).
Providing information to others who might be interested in Paganism (because they have a gods-shaped receptor, or a Nature-shaped receptor) but don’t know we exist. This type of communication doesn’t have a special name, but is certainly desirable. There are still people out there who have never heard of contemporary Paganism, or if they have heard of it, don’t have a clue about it.
Evangelism is telling other people they will be happier if they adhere to your faith. But we can’t prove that non-Pagans would be happier if they were Pagan – maybe they are perfectly happy as atheists or whatever – different people are wired differently – some people have a gods-shaped receptor, others have a God-shaped receptor, some don’t have a receptor for god(s). So I do not think that evangelism is a good idea. Where religions do evangelise, I suspect that they find that converts made through evangelism are often not very engaged, and fall by the wayside at the first sign of difficulty.
in any case, which Pagan deity would you evangelise on behalf of? Cernunnos? As this Lolcat meme makes clear, the cats (who obviously worship Bast), would be pretty unimpressed. What about Woden? A well-known UK Heathen once turned up to a party with an amusing T-shirt reading “Woden’s Witnesses”.
Proselytising is (technically) where you tell people that they are doomed in some way if they don’t follow your faith. As Pagans don’t believe that our gods have an unpleasant fate prepared for non-believers, this is not an option open to us, nor would it be a desirable route to take. No-one should be persuaded to join a religion on the basis of some kind of threat, whether the threat is of suffering in this life or a hypothetical next life.
Pagans don’t actively seek converts because we believe that the realisation that you are a Pagan wells up from within, as a response to the beauty of Nature, the call of the Pagan deities, or a growing convergence with Pagan values and a Pagan world-view. We do not believe that it is “cosmically necessary” to be a Pagan – our gods want willing adherents, not forced ones, and they do not punish people who do not believe in them (ancient pagans also did not believe in punishment for non-believers).
Most Pagans feel that you cannot be converted to Paganism, because being a Pagan is not about the acceptance of a set of propositions or a creed, but a sense of connection with Nature, the old gods, the Earth, or the land. Instead, we call the realisation that we are Pagan a feeling of coming home.
In an excellent article for the Theologies of Immanence wiki, Judy Harrow wrote:
I’m a convert, and probably so are you. Very few of us were raised as Pagans. Most of us come to this religion in adulthood, by conscious choice. Some Pagan elders find satisfaction in welcoming newcomers to our community, helping them to find their way around. It’s good for all of us to reflect upon the process of change that most of us have experienced.
Among ourselves, we don’t call new Pagan affiliation “conversion” at all; we call it “homecoming.” The difference is not trivial. Remember, language shapes thought. Most religions expect conversion to be a transformative experience. They expect new adherents to think, behave, even speak differently, utterly renouncing their old ways. In contrast, we say “you don’t become a Pagan; you find out that there’s a name for what you already were, and a community of others who feel the same way.”
All we really expect from a new homecomer is a deep sigh of relief. Certainly we have our community mores and customs. However, instead of indoctrinating or re-socializing newcomers, we like to believe that they come to us because they find us already feeling and doing the very things that made them misfits in their previous faith communities. They find the home they never thought existed for them. That’s what it felt like for me, how about you?
It’s not that simple of course. Whoever comes home as an adult has left a previous home. Although it was less satisfactory, still there are aspects they’ll miss, and baggage they’ll carry along. And anybody who has ever moved house, even to a much better location, knows how disorienting, and how much work, it can be.
In the article, Judy goes on to point out that all processes of conversion (whether they are called that or not) involve a shift of perspective, a leaving-behind of a previous paradigm, a search for a new paradigm and a new community, and settling in to the new community.